how do audiences consume media

How do audiences consume music channels?

There are two types of consumption when audiences view music channels. The first is called focused viewing. This is when the viewer is giving there full attention to the channel as they have a deeper relationship with the channel because they enjoy it. It is similar to primary consumption. An example would be if a person enjoyed listening to urban music they would watch ‘kiss’. The second type is ambient viewing, this is when the person viewing is not fully concentrating on the channel, often this is because they are otherwise engaged. E.g. if a person is doing homework with the music channel in the background.


Why are they commercially viable with such small audiences?

These genre channels have become commercially viable because they are owned by large media companies i.e. ‘Emap’ who claim that at any one time 24000 thousand people are watching ‘Emap’ at one time. This means that companies such as creative Zen want to advertise on the ‘Emap’ channels. Each genre channel had a different advert that was specific to the audience that watched the genre. This was a huge success for Creative Zen as the product sold out in weeks.